Have gun, will matriculate

“Hundreds of British school children have been licensed to use shotguns over the past three years — including one seven-year-old, according to the Mail Online.

The figures came to light on the day MPs were slated to debate a possible ban, says the story

Hundreds of primary school-age children are being granted shotgun licences, figures show, says the story, going on:.

“Between 2008 and 2010, licences were granted to 281 children aged 11 and under — including one as young as seven.

“Five licences were granted to eight-year-olds, 25 to those aged nine, and 92 to ten-year-olds. Another 158 licences were given to children aged 11.

“The figures, released by the National Policing Improvement Agency, show 4,771 licences were granted to children aged 16 and under — an average of four a day.”http://www.dailymail.co.uk/news/article-2089172/Hundreds-primary-school-children-licensed-use-shotguns-including-young-SEVEN.html

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Paul Mazer of Lehman Brothers, was clear about what was necessary. “We must shift America,” he wrote, “from a needs to a desires culture. People must be trained to desire, to want new things even before the old have been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.”

US car industry indoctrination event — Get ‘em while they’re young!

There they were, all lined up to be ‘educated’ by the US auto manufacturing industry, kids from the Detroit Academy of Arts & Sciences, that is.

They were at the North American International Auto Show’s 8th annual ‘Education Day’ where “Nearly 5,000 students [read punters-in-training] from 104 schools throughout the state, ranging from pre-K to college, converged on Cobo Center for knowledge and entertainment, said the Detroit Free Press, from whence came the photo.

“This is the most fun I’ve had in a long time,” the story has Justin James, 10, a fifth-grader at the academy, saying as he “affectionately eyed a candy-apple red Dodge Charger”.

“I’ve never seen so many new cars in all my life.”

Paul Mazer of Lehman Brothers, was clear about what was necessary. “We must shift America,” he wrote, “from a needs to a desires culture. People must be trained to desire, to want new things even before the old have been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.”

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J & J ‘pushed’ anti-psychotic drug for kids with ADD

Risperdal, a heavy duty anti-psychotic drug used to treat schizophrenia and manic depression, was ‘pushed’ by the maker, Johnson & Johnson, for hyperactive kids with ADD, aka attention deficit disorder.

Proving that drug peddlers don’t hang out only on street corners, this happened although regulators hadn’t approved it for that purpose, company records show, says Bloomberg News.

“Officials of J&J’s Janssen unit pushed sales people in Texas to ‘flood clinics with Risperdal stuff’ as part of a 2004 campaign to increase prescriptions, story goes on.

According to the New York Times, “Powerful antipsychotic medicines are being used far too cavalierly in children, and federal drug regulators must do more to warn doctors of their substantial risks, a panel of federal drug experts said,”

“More than 389,000 children and teenagers were treated last year with Risperdal, one of five popular medicines known as atypical antipsychotics. Of those patients, 240,000 were 12 or younger, according to data presented to the committee. In many cases, the drug was prescribed to treat attention deficit disorders. it continues,

“But Risperdal is not approved for attention deficit problems, and its risks — which include substantial weight gain, metabolic disorders and muscular tics that can be permanent — are too profound to justify its use in treating such disorders, panel members said.

‘This committee is frustrated,’ said Dr. Leon Dure, a pediatric neurologist from the University of Alabama School of Medicine who was on the panel. ‘And we need to find a way to accommodate this concern of ours.’

“Johnson & Johnson’s (JNJ) Risperdal was, in some ways, a drugmaker’s dream. At its peak in 2007, the antipsychosis medicine produced $4.5 billion in revenue,” said another Bloomberg story, headlined, “Did J&J Plan to Break Rules?” .
It went on,

“But it has also opened up a medicine cabinet full of legal woes. Lawsuits are now pending against J&J in 10 U.S. states for promoting Risperdal ‘off-label’—meaning for uses the Food & Drug Administration did not approve. And in January of this year, the U.S. Justice Dept. sued J&J in a federal court in Boston, claiming the company paid kickbacks to Omnicare (OCR), the largest U.S. pharmacy for nursing home patients, to buy and recommend Risperdal and other drugs.

Documents from a lawsuit by the state of Louisiana accusing J&J of off-label marketing shed fresh light on the company’s long-standing desire to broaden the market for Risperdal beyond the ailments listed initially on the label—psychotic disorders linked to schizophrenia. J&J disclosed the documents from the suit, filed in the Opelousas district court in September 2004, after Bloomberg News asked the court to unseal them. The case is scheduled to go to trial in September.

As early as 1994, the filings show, the FDA ordered J&J’s Janssen Pharmaceuticals unit, which developed Risperdal, to stop making false and misleading marketing claims about the drug’s superiority to competing medicines. In 1999 the FDA warned J&J in a letter that its marketing materials for geriatric patients, including brochures, journal ads, and letters, overstated Risperdal’s benefits while minimizing its risks. The letter said J&J misleadingly implied that Risperdal had been found effective for illnesses such as bipolar disorder and elderly psychosis. Months later J&J drew up a business plan that called for increasing Risperdal’s market share in treatments for elderly dementia, aiming at $302 million in sales, the filings show.
“Egregious Examples”

Louisiana cited dozens of internal J&J files in its lawsuit claiming the company marketed Risperdal to the elderly and to children for unapproved, off-label uses. Professor Jerry Avorn of Harvard Medical School, who isn’t involved in the case, says the papers add up to “one of the more egregious examples” of marketing drugs to vulnerable patients. Medical professionals know “that drug companies resort to unsavory practices to promote drugs,” he says, but seeing the details of this campaign “is still pretty upsetting.”

“J&J, based in New Brunswick, N.J., denies engaging in off-label marketing and has not reserved money for a settlement. The company says it will fight the lawsuit, in which Louisiana seeks hundreds of millions of dollars in fines and reimbursement of public funds spent on Risperdal. Louisiana “does not cite any evidence that Janssen made misrepresentations or engaged in off-label promotion of Risperdal,” J&J said on Nov. 30, 2009, in court papers asking a Louisiana state court judge to dismiss the case. In an e-mail, a Janssen spokesman told Bloomberg: “The Louisiana litigation should be decided on the body of evidence, including testimony, not the basis of excerpts from documents that could be selectively quoted.”
(Bloomberg graphic by John Kuczala)

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Brainwashing your child: kiddie mind-rape in the 21st-century

Mind rape is a phrase I coined to describe “A very dark, very frightening corporate scheme  being carefully orchestrated around the world with the full and active support and cooperation of governments and public administrations”.

As a parent, do you really think copyright law should be an integral part of your child`s education, or the subject for a scouting merit badge? Should it be the focus of ‘educational’ pamphlets distributed by Childnet? And should your son or daughter be thinking up names for a ridiculous ‘copyright crusading ferret’?”

I asked those questions in a p2pnet post headlined They’re brainwashing YOUR child.

“The answer is, of course, that IP law has a legitimate place, But only in a law school or special interest classes”, I said, going on.

“But the software, movie studio and recording industries are using publicly funded schools and teaching staffs and institutions around the world to try to make you believe that protecting industry product is of primary importance to you and your children.

“And carrying the corporate message that young children need to be subjected to intensive indoctrination on copyright laws are the same on- and offline newspapers, magazine and radio and tv stations that depend almost wholly on corporate advertising cash and goodwill to survive.”

Now, “A major consumer education campaign is being launched by the non-profit organisation Childnet International (www.childnet.com), supported by a new partnership between the film, TV and music industries”, says a post from Vivendi Universal, EMI, Warner Music and Sony Music’s IFPI.

“The campaign starts in the UK and is planned for rollout in multiple countries and languages in the next few months”, it said, going on >>>

Music, Film, TV and the Internet – a guide for parents and teachers was being unveiled on Tuesday 9th November in the UK. In jargon free terms, the guide provides straightforward, practical advice to parents and teachers on how children can enjoy and access entertainment safely and legally on the internet. The guide is available at www.childnet.com/downloading.

The guide has been produced by Childnet International and is supported by Pro-music (www.pro-music.org) , the international information campaign launched in 2004 under the umbrella of major and independent record companies, publishers, performers and musicians.

“The inter-linked, multi-national corporations are slowly and surely brainwashing our children. And many of you – especially if you’re teachers or are involved in institutions administering to children – are helping.”

I continued >>>

 ”The entertainment and software cartels, principally, are trying desperately to stay afloat, using outdated business models from the 1970s in the digital 21st century. They’ve lost control of their consumer bases and to regain it, they’re painting everyone who uses non-corporate p2p applications to download digital files, and the companies which make them, as hard-core criminals.

As the Live8 shows proved, the labels could easily and effectively harness p2p power, using it to rope in hundreds of millions of paying file-sharers and their discretionary dollars.

Instead, to achieve the same end, our children are being force-fed warped values through schools and organizations such as the scouting movement and Childnet International under the pretext of ‘education’.

“The BSA (Business Software Alliance) is a major trade group owned by such heavyweights as Microsoft and Adobe and they’re using it to weasel their way into your child’s head with a “copyright-crusading ferret” which “teaches tech-savvy kids about cyber ethics’.

For cyber-ethics read copyright law.

Even the FCC is in on it. And the aim of all of these apparently separate, but in reality closely interlinked, entities is to firmly implant industry compliant behaviour patterns and attitudes into kids’ brains while they’re still young and highly impressionable.

Pliable ‘consumers’
“Over time, say industry strategists, using schools as pre-marketing units will become accepted practice and properly obedient cash-cows will replace the people who, thanks to the emergence of the Net and blogs, are for the moment showing alarming tendencies to think for themselves and to make their own decisions about what they want and don’t want, and to use online outlets which aren’t corporate-owned or controlled.

“Clearly, this must stop, say the corporate leaders. How better than to indoctrinate ‘consumers’ while they’re still at school and while they’re still relatively uninformed and, therefore, pliable?

No need to worry about in-depth media cooperation because the landscape is “very, very heavily dominated” by a tiny handful of “gigantic media transnational media corporations,” says Mark Crispin Miller, the most important being Disney, Time Warner, Viacom, the News Corporation and Universal-Vivendi.

“Viacom owns, among other important media entities, MTV. And MTV, in turn, now owns NeoPets.

Advertisers spend about $15 billion a year, targeting kids through sites like NeoPets which has product advertising cleverly hidden in games and links to websites run by McDonald’s, General Mills and Procter & Gamble. Other NeoPets ‘consumer’ clients include Carl’s Jr, Hasbro, Hershey, Kellogg’s, Kraft Foods / Nabisco, LEGO, Mattel, Nestlé, Pepperidge Farm, Thinkway Toys and Wrigley.

M”ore than 40% of the NeoPets audience is under the age of 13.

“America’s Children Now says it’s a “national organization for people who care about children and want to ensure that they are the top public policy priority”. But its chairwoman, Jane Gardner, is a marketing consultant, and its vice chairman, Peter D. Bewley, is the Clorox Company’s senior vp, general counsel and secretary. On the board are the likes of Neal Baer, Wolf Films/Universal Television’s ‘Law & Order: Special Victims Unit’ executive producer and Suzanne Nora Johnson, vice chairwoman, Goldman, Sachs & Co.

‘Breaking the law for years’
“”Gina Harkell was, putting the final touches to her third CD when the full weight of the music industry came crashing through her letter box, said Britain’s prestigious The Times recently.

`It was a legal document,` she recalls. `There were all these huge names – 14 of them – Universal, Polydor, EMI, Capitol, Virgin, Mercury, Sony versus, well, me, my partner, but principally my son.`

A hundred miles away, at about the same time, Richard French, a respectable financial adviser, was calling his wife, Louise, with the news that he and his two young children had apparently been breaking the law for years, and they hadn`t even known it. If they wanted to keep out of the courts, he told her, they would have to pay £2,500.

“In fact, all over the country on that day in mid-April, the opening of dull white envelopes elicited gasps of astonishment and despair among parents as they found out that they – usually because of their children – had become the first in Britain to be hit by a clampdown on internet music piracy. After losing sales amounting to some £300 million because of music-sharing software, the industry had decided it could take no more; there was no option but to use the courts.

The industry could “take no more”. And the article goes on and on in this vein, treating the £300 million claim as though it’s based on reality and as though it comes from credible sources.

“And behind this victimization of children and their parents in the UK is the BPI (British Phonographic Industry), owned by the members of the Big Four record label cartel with their direct and indirect associations with the major print and electronic media outlets.

The BPI is also a leader in the UK government backed move to ‘educate’ British school children during class time and at tax-payer expense. And the many other cartel owned and funded organizations such as the RIAA, CRIA, JRIA, ARIA, IFPI, and etcetera, also feature the creation and implementation of ‘child education’ programs in their mandates.

‘Consumer’ of tomorrow
Our daughter, Emma, is now almost 16. She went to kindergarten but ever since, we’ve home-schooled her.

And we thank God we made that decision.

To some extent, we’ve been able to filter the outside world for her, which isn’t to say she’s cloistered. She has, for example, a room almost filled with Barbies and she’s exposed to TV advertising aimed at kids every time she tunes into one of her favourite TV programs during the two-hours-a-day she’s allowed to watch.

But thankfully, the kind of materialistic, pernicious garbage now being fed to kids in schools (which these days can be counted as media outlets of the third kind) doesn’t reach her.

We hope she’ll grow up having a value system garnered not only from us, but also from other people with independent mindsets, as well as from the books she chooses to read, from the music she chooses to listen to and from the movies she chooses to watch, none of them suggested by the cartels.

Although Emma will make make up her own mind about what’s good for her, and what’s bad, where she’ll spend her money, and when, sadly, she’s part of a small minority.

But it needn’t be that way if you and your teachers love and care about our children enough to take back control of what happens to them, what they’re taught and by whom.

If you don’t, the corporations, of which Hollywood is only the most visible, will.

Nothing has changed.

Not even the names.

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Jon Newton – p2pnet

Placido Domingo to teach New York kids

Famed Opera superstar Placido Domingo Is taking on a new role.

He’s to conduct New York City schoolchildren studying under a program inspired by  an acclaimed Venezuelan youth orchestra program says Associated Press.

The 35 are studying music five days a week under a program sparked by Venezuela’s El Sistema.

“33 years ago in a parking garage in Caracas, Dr. José Antonio Abreu (right) gathered together 11 children to play music, says El Sistema USA. going on:

“ElSistema now teaches music to 300,000 of Venezuela’s poorest children, demonstrating the power of ensemble music to dramatically change the life trajectory of hundreds of thousands of a nation’s youth while transforming the communities around them.

El Sistema USA is a support and advocacy network for people and organisations inspired by Venezuela’s music education program.”

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Will Cheaper Ontario booze discourage kids?

As of March 1, the cheapest spirits in Ontario will rise by 50 cents on a 750 ml bottle to $23, says.CNews.

“Minimum prices are maintained to discourage immoderate consumption, especially among the most vulnerable, such as younger drinkers,”an unidentified government mouthpiece is quoted as saying.

Isn’t that nice?

Now if only they’d ban sports ads featuring booze …

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Schoolgirl arrested for spraying perfume on her neck

The charge on the police docket was “disrupting class”. But that’s not how 12-year-old Bustamantes  (right) saw her arrest for in class because other children were bullying her with taunts of “you smell”.

‘I’m weird. Other kids don’t like me,’ said Sarah, who has been diagnosed with attention-deficit and bipolar disorders and who is conscious of being overweight. ‘They were saying a lot of rude things to me. Just picking on me. So I sprayed myself with perfume. Then they said: ‘Put that away, that’s the most terrible smell I’ve ever smelled.’ Then the teacher called the police.’

That’s the intro to a story in the Guardian.

It continues: The policeman didn’t have far to come. He patrols the corridors of Sarah’s school, Fulmore Middle in Austin, Texas. Like hundreds of schools in the state, and across large parts of the rest of the US, Fulmore Middle has its own police force with officers in uniform who carry guns to keep order in the canteens, playgrounds and lessons. Sarah was taken from class, charged with a criminal misdemeanour and ordered to appear in court.

Each day, hundreds of schoolchildren appear before courts in Texas charged with offences such as swearing, misbehaving on the school bus or getting in to a punch-up in the playground. Children have been arrested for possessing cigarettes, wearing ‘inappropriate ‘clothes and being late for school.

But it’s nothing new, or particularly unusual.

Indeed, “More and more US schools have police patrolling the corridors, says the story, continuing.

“Pupils are being arrested for throwing paper planes and failing to pick up crumbs from the canteen floor and asking, “Why is the state criminalising normal childhood behaviour?”

Good question.

In 2008 12-year-old Alexa Gonzalez was arrested and handcuffed after being caught red-handed doodling on her desk.

“I couldn’t even believe it” she said told My Fox.

“It felt like – like Wow! This is really happening!”
But he transgression could cost Junior High School 190 in Queens, New York — the scene of the crime –  $1 million in damages.

That’s the amount a lawyer for Alexa Gonzalez and her mother is demanding, says the New York Daily News, going on the legal papers describe Alexa’s ordeal as “an excessive use of force and a violation of her rights”.

Alexa has used a green marker to scribble “I love my friends Abby and Faith,” Alexa’s mom, Moraima Camacho, says in the story, continuing:

“The notice filed against the city education department and the NYPD reveals Alexa was subjected to harsh treatment even before her arrest.

She was “physically dragged by a teacher and an assistant principal” to the dean’s office, the legal papers claim. School safety officers searched her by placing “their hands inside the rear and front pockets of her jeans.”

Despite the fact that officers “knew, or should have known that it was a soluable, erasable marker,” police officers were summoned to arrest her, the papers note.

Alexa was perp-walked out of the school in front of her classmates with her hands locked in metal handcuffs behind her back.

Alexa’s mother pleaded with the officers to accompany her daughter to the police precinct, but Camacho was told to go home and wait for a call.

Officers placed Alexa in “an enclosed room” at the precinct and handcuffed her to a pole for more than two hours, the papers note.

City officials acknowledged the arrest was a mistake, added the New York Daily News.

In a statement the Department of Education says: “The JHS 190 principal in Queens is reaching out to the parent today and has lifted the suspension. The student is returning to her classes.”

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(Thanks Marc.

Are Zynga and Fa$book’s YoVille poison for kids?

In the Kids and Kartels section of my former blog, p2pnet.net I wrote about the way in which the advertising and entertainment industries, in particular,  freely penetrate school classrooms (with the cooperation of teachers and admin staff) to not only turn the pupils into good little compliant consumers at the earliest possible age, but also pester parents into buying ‘ product’ or using ‘services’ they wouldn’t normally consider.

Because advertising to children is now huge, a multi, multi-billion-dollar bidniz.

My new blog,  Kids and Kartels (http://www.kidsandkartels.com/, expands on, the theme, sometimes drawing from existing p2pnet K&K  content

One of the most pernicious is Zynga, which uses Fa$ebook to target kids and troll for data and information which can be reused for hard-core marketing purposes.

Zynga’s YoVille “is a world where you can buy new clothes for your player, purchase items for your apartment, go to work, and meet new friends,’ says Facebook.

“It’s also a place where kids can pretend to get drunk and where they can be picked up by sexual predators”, said my daughter, a while back.

Later in 2009, “I’m getting all kinds of  Fa$ebook and Twitter messages to join various peoples’ Mafia families”, I posted continuing:

“Mafia Wars is from a company called Zynga. For me, there’s nothing amusing about the Mafia and there’s no way I’d join anything which bases itself on a deeply evil gang which depends for its existence on extortion and terror.”

Not only but also, “ ‘Zynga (the company that develops Mafia Wars) does not give a rats a** after injecting a spyware cookie into the game,’ says i_hate_zyng’s Reddit post, suggesting:

“ ‘Upvote and let the others know how a company can screw up your security for personal monetary gains’!”

And, “Hi, My Name Is Mike And I Was A FishVille Addict,” I quoted TechCrunch’s Mike as saying, going on >>>

“Social gaming addiction is a real problem. It may be a somewhat funny problem, but it’s still a problem. And it’s no wonder that kids without access to credit cards are taking all these sketchy offers to get game currency. They’re hooked.

“Arrington is a very wealthy lawyer who’s old enough to look after himself”, I noted, adding, “But what about the kids?”

Now, “Facebook and Zynga have just announced a five year partnership and the expansion of use of Facebook Credits in Zynga games” says TechCrunch, noting:

“After months of discord, Zynga and Facebook have made peace– at least for now. Despite Zynga’s earlier frustrations and reports that it was ready to abandon Facebook, the two companies were able to agree to a ‘five-year strategic relationship.’ ‘Facebook was a pioneer in opening their platform in 2007 and in just three years tens of millions of Facebook users play our games every day, from FarmVille and Café World to Treasure Isle and Mafia Wars,’ Zynga CEO Mark Pincus said in the press release.

‘We are excited about Facebook’s long-term commitment to social gaming and Zynga, and look forward to working with them and other platform providers to bring the best social gaming experience to users worldwide’.”

“YoVille is a world where you can buy new clothes for your player, purchase items for your apartment, go to work, and meet new friends,” says Facebook.

It’s also a place where kids can pretend to get drunk and where they can be picked up by sexual predators, says Emma Newton.

The application is social networking game for Facebook which, at 9:15 AM Pacific, was boasting 4,878,773 monthly active users.

Facebook says it provides links to applications “as a courtesy,” but makes, “no representations regarding the applications or any information related to them”.

We home school our daughter, Emma, and the Net is part of her life. It’s both an educational/research tool, and a way for her to hang out with friends online via a purpose-built home school application she uses all the time, together with other programmes.

I work online and I’ve spent hours  explaining the pit-falls and the ups and downs of the Net and I’m fine with letting her go online to do pretty well what she wants to do within the two hours she’s theoretically allowed.

I say theoretically because I’m not looking over her shoulder all the time and I expect her to log off when it’s time to log off.

In other words, I trust her.

Sometimes my wife and I worry she’s too fond of the Net. But it’s an integral part of life in the digital 21st century and will become even more so as she grows up.

But parents worry about everything. It’s their job.

So when she asked if she could join YoVille, explaining it was a kind of virtual world, I said Yes,  figuring if it was on Facebook, it couldn’t be too bad: that as mercenary as Facebook’s owners are, they’re not stupid enough to allow anything really offensive on the site.

Then last night, “Dad, can I do a post on Facebook for p2pnet?” – Emma, who’s 12, asked. Of course, I said. (As far as I and my wife, Liz, are concerned, writing this kind of thing is much the same as writing an essay in school, only better because it’s self-selected instead of imposed.)

So I logged on this morning and found the item below waiting for me — and I emphasise this is her own work written when I wasn’t around, and unedited by me.

I should also make it clear YoVille isn’t exclusively a Facebook application. It’s also on MySpace and for all I know, on other sites as well.


Topics: Alchohol on YoVille / no age limit / pedophiles and people asking for “cam shows” / no chat filter / cyber bullying / Bikini bottoms are thongs / Gambling is encouraged.

YoVille is a world where you can buy new clothes for your player, purchase items for your apartment, go to work, and meet new friends,” says creator, Zynga. Sounds fun, and completly kid friendly right?

But to make a long story short, it’s anything BUT kid friendly! There is an extreme lack of a chat filter, allowing the “F Word” and others just as bad to be said freely, often in the presence of kids as young as 10!

Okay, so maybe they have a SMALL chat filter — IE  if you say the full word (shit, for example) it gets blanked out as “yadda”. But if you put a space in between any of the letters (s hit) it gets through.

I think there should at least be an age limit for it (18+?), given how it’s easy for sexual predators to lure victims in, giving them YoMoney and items in return for this.

I have come across several people (usually men) as old as 43 trying to get girls as young as 13 to role play sexual acts via the game, and give so-called “cam shows”.

These basically consist of you giving them your cam adress, and stripping on cam.

I myself have been asked more times than I can count. Whenever I got asked, I basically told the person involved to go jump off a cliff.

Feel like getting drunk? Just head down to the all ages  (The Sky Nightclub is a cool club that you can go to to buy drinks and snacks and look hip! “and grab a martini”! Because they make it so FUN to get drunk!

Or feeling lucky? Just head down to the Casino!

There is no age limit for this game, making it possible for people of any age to be on.

In the Dating section of the Events page, there are usually sex parties. I once even saw one called “14 and under sx party”.

It’s a breeding ground for pedophiles and the like. I think that it’s best if kids don’t go on it at all.

I hope that by writing this, parents who have kids on YoVille will take a closer look into whether or not they REALLY want their kid on this.Thanks for reading my rant ;)

Stay safe!

Emma Newton

Talk about an unholy collaboration.

But there is a solution for you AND your kids.

Just Say No to Fa$ebook.

Stay tuned.

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Wringing The Bell (Canada)

Advertising to children so they can pester the hell out of their parents for useless products and services has become a multi-billion-dollar bidniz

Bell Canada too likes to play with kids and with that in mind, it commissioned “expert authors” to “seed a wiki to provide all the latest in revenue generation know-how for producers of multi-platform digital media,” and has for some time been  promoting, “How Casual and Interactive Games for Kids Can Make Money”.

And it’s spelled out in detail on the company’s Bell Fund Bliki?

Bell, Wiki. Get it?

“Game Projects financed by the Bell Fund are very likely to benefit from substantial traffic from the broadcaster,” it says.

“With substantial traffic, it is relatively easy to interest a game portal to add the game to its site network or use the broadcaster’s sales force, it says.

“This means the game can generate revenue relatively quickly.”

But, “In recent years, It goes on, “advertisers have seriously reduced online ads directed at under-12-year-olds for fear of media reprisals.

And,”The current economic situation, which is affecting advertising expenditures in all categories, is not helping.”

It’s all so, well, bland — so harmless-looking as it, “describes the most common revenue models for marketing children’s online games. It identifies the advantages and disadvantages of each model, the kind of games that works best and the type of partners required.”

And it includes this lovely piece of corporate crap. Under Disadvantages to Subscriptions, It observes, “Children don`t have credit cards, so either we have to convince the parents or we have to encourage the children to nag them.

We have to “encourage the children to nag them”?

That’s what it says.

And under Advantages to Micro-Transactions »»»

“This model provides a better balance between variable costs and revenues, because the most active players who use the most resources (bandwidth..)

“This model works well for children who have an allowance ”

Thanks, Bell Canada. It’s just what parents need.

But as the country’s premier rip-off telecom, we expect nothing less.

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